Jugaad as the symbol of grassroots entrepreneurship and industriousness
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Gandhi’s dream of village industry A century later, Jugaad as the symbol of grassroots entrepreneurship and industriousness 18 July 2025 A century ago, Gandhi had called for a constructive programme to revive the sense of community in the villages. Cottage industries using local resources fulfilling local needs were a key part of this imagination. The Jugaad today may be a living illustration of the depth of entrepreneurship and innovation at the grassroots, and the potential of the cottage industry in villages across India. It is also a reflection of the role of the state in stifling this vibrant culture in the informal interaction in the society. India may be one of the very few countries in the world today, where automobiles with internal combustion engines are manufactured by small entrepreneurs in rural areas for farmers and other small businesses. The Jugaad is a multipurpose vehicle for rural India used to carry agricultura...